Even though social media is a strong marketing tool, it is sad to note that not everyone who markets on it performs as he or she wishes. Everyone seems to have a different idea on how to make social media marketing work but still, some find it hard to break even. Instagram is a perfect platform for those in the service industry as well as those who produce physical products. The visual nature of this platform makes it easy to communicate because people are more focused on graphics in the modern world. The following are the reasons why your account is not attracting high engagement
Your profile is incomplete
No one will be interested in associating with a person who cannot display enough information to help people make informed decisions. Instagram gives you a platform to show others who you are, what you do and how your products are likely to impact their lives. You do not necessarily need to write a full page describing who you are but just ensure you use the least words possible to pass all the information. According to The Small Business Blog, your profile picture should also communicate a message for you to achieve rate 9 on this social platform.
Your posting is inconsistent
People should know that they have something they can look up to on a regular basis if you intend to make an impact on this social space. Creating a community of followers is not that easy unless you have a schedule and strategy that you can easily stick to. Do not focus so much on marketing because sometimes people need information and tips on how to use products. Craft content that educates your followers and makes them interested in your products. Establish yourself as an authority by giving free tips once in a while and create loyal followers.
Quality of your posts is questionable
If you were the customer, could you use the tips that you give your followers on a daily basis? This is a question that you should ask yourself on a daily basis. You have to be honest with your content and make sure that what you post impacts positively on the lives of other people. The graphics that accompany your posts should also be high-quality if you want to make impressive posts. Invest in a good camera or even hire a professional to take good shots for you once in a while.